There’s no beating around the bush, the Corona crisis has created an awful time for the whole world, but it’s not all ‘’doom and gloom’’.
There’s no beating around the bush, the Corona crisis has created an awful time for the whole world, but it’s not all ‘’doom and gloom’’. There are things that you can do to help generate sales for your business, even in the current situation.
Improving metrics like Clicks and Link Click Through-Ratio (CTR) come primarily from creating content that people not just want to click, but enjoy what they find when they do click-through to wherever they land.
Topics they not only want to learn about but topics that they want to discuss. This comes from listening to your community. What are they talking about in the comments? What questions are they asking? This will also drive Page Engagement through the roof, which is super important because the more people engage with content from your page, the more the algorithm will reward you by serving it to more people and at a cheaper cost when running ads.
Engagement and retargeting strategies are what helped us reduce the cost per purchase by 25% and cost per click by a whopping 77%.
Creating content that your audience wants to engage with and then retargeting them with relevant content and offers is simple enough and more importantly, it really works!
One example would be to retarget people based on what % of your videos they have watched. You retarget people based on 25%, 50%, 75%, 95% and 100%.
This means when we are retargeting those people, we know what information they have consumed. If you have a video that is 1 minute long, and you retarget people that have watched 50% of the video, we know they have consumed the first 30 seconds.
This can be extremely powerful and let’s you know where the customer is on their customer journey. We urge you to give it a try!
If you’d rather we did it for you, along with our expertise, or you’re wondering what kind of results you could get with an agency like us, please fill out this form to schedule a quick chat. We’d be happy to dive into your goals and struggles and discuss how we can help you achieve more success with Facebook ads.
